We all know, the FMCG industry encompasses all consumer goods that are consumed in a short period. Apart from food and retail, products like fast-moving clothes or mobile phones are also considered to be FMCGs. The same industry is now one of the leading industries in the world. Having a growth rate of 4% in the market during 2016 with developments in the Middle East and Africa region growing by 10%.
The UAE's fast-moving consumer goods (FMCG) industry has witnessed steady growth over these. The UAE's external trade amounted to 9 million tonnes, with a total of AED 32 billion in the first half of 2021 alone is a great example of it. Dubai's 2021 imports, on the other hand, reached AED 22 billion, marking it the leading emirate in the industry.
Despite recent inflation problems, Dubai is one of the top markets in the FMCG industry and is a cosmopolitan city. It has a huge population from all over the world living there for work reasons majorly. Hence, a lot of giants in FMCG companies in UAE have their outlets in Dubai.
Let's go through one of the most trusted FMCG companies in Dubai and see how is their status in current times after the pandemic.
Nestle Middle East
Nestle, being the world's largest FMCG brand is a company that has 2000 total brands worldwide. It manufactures and distributes baby food, medical food items, bottled water, cereals, coffee, tea, confectionery, frozen food, etc. In its international market. It has 22 billion-dollar brands with an international presence in 194 countries. The company is ahead in its CSR activities as well. The company has set a goal to help 50 million children in 2030 lead healthier lives. Moreover, it is also committed to improving 30 million livelihoods in communities directly connected to Nestle's business activities.
Unilever is one of the top FMCG companies in the world with its distribution in 194 countries. Around 3.4 billion people use Unilever products on an everyday basis. Unilever was ranked as the fourth largest consumer goods company worldwide with net sales of about 61.63 billion U.S. dollars in 2020.
Its growth in the Dubai market has been spellbound over the years. It recently announced the separation of its tea business as a standalone organization. The new tea company, now known as ekaterra, is built on strong foundations of leading brands - Lipton, PG Tips, Pukka, T2, and TAZO® - and a purpose-driven approach to its products, people, and communities.
Within the region, ekaterra is well positioned in an attractive market to accelerate its future growth and lead the category's sustainable development. A facility in Dubai will house both, a corporate head office for ekaterra's Africa, Middle East & Turkey (AMET) region as well as a strategically positioned manufacturing complex, the Lipton Jebel Ali (LJA) factory.
Mondelez International is all about chocolates and biscuits hence never going down as an FMCG distribution company in Dubai or anywhere in the world, period. Brands like Cadbury, Tolerance , Oreo, and all great ones are under Mondelez.
A recent study has shown that Mondelez is reshaping its portfolio, with a long-term vision to accelerate growth and generate 90% of revenue in chocolate and biscuits, including baked snacks. Chocolate and biscuits are easy to attract and practically durable categories in both developed and emerging markets, with a significant probability to increase penetration and per capita consumption.
When it comes to being a part of FMCG distribution in UAE, Mondelez International has been operating in the middle east for more than a century now. This huge company's regional hub is located in Dubai and everything from operations, sales, and distribution are done here in 15 other countries in the MENA region.
FMCG is a huge market not only in Dubai, UAE but in the world. And these are a few leaders who contribute a huge share to it. Various other leading FMCG companies in Dubai are worth knowing, such as IFFCO, DAL Group, Arla foods, Dubai refreshments, etc. they also have a competitive ground when it comes to FMCG distribution in UAE.