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How to choose a reliable FMCG company in the UAE?

#UAE | 25 October, 2021

With the implementation of VAT, value added tax, and progressive pricing strategies, the FMCG industry in the UAE has witnessed an increasing competition among FMCG companies in Dubai and Abu Dhabi. Every Fast Moving Consumer Goods brand is elevating their efforts to adapt to this level of competition, including taking short-term, quick decisions and creating marketing campaigns, and to stay relevant. However, only a few brands can manage to adapt to the new normal and still deliver the best quality to their customers. As one of the leading FMCG distributors in the UAE, we know choosing an ideal FMCG company can be a little tricky if you are not familiar with the quality, variety, brands, and seamlessness the company offers. Here are some factors that you should consider while choosing an ideal FMCG company.

1. Consistency in quality:

No matter how varied the collection of products is, the ultimate test lies in the aspect of quality and how consistently it is being delivered. So, when it comes to choosing top FMCG distributors in the UAE, you should always begin with noticing how consistently they deliver the same level of quality that they are renowned for. We, at Al Maya Trading, are renowned for delivering high-quality, fresh products all over the UAE, and have over 90 retail stores in the UAE and GCC.

2. Variety:

The next important parameter is the variety your FMCG brand offers. As one of the best FMCG companies in Dubai, we can confidently assure you that you will not find a collection as varied as Al Maya's. In order to keep our collections across all categories interesting and wide, we consistently introduce a variety of well-established brands from various parts of the world, including Spain, the USA, India, Japan, Australia, and Germany. We have a wide array of brands at our Al Maya Supermarkets, such as Horlicks, American Kitchen, Hydro Coco, Silver Swan, Hartbeat, Jungle Oats, and Pillsbury. So, you can explore many categories there.

3. Seamlessness in Supply Chain:

In order to ensure that products are supplied on time on a regular basis without causing any inconvenience, it is important to have a seamless supply chain system. So, if you want to approach an FMCG brand, make sure it is reliable enough to meet your needs consistently.

4. Brand image:

Whether you choose a brand for personal use or for a collaboration, it is always vital to see how their audience talks about their products and how loyal their customer base is. If an FMCG brand has a loyal customer base, that means it has a strong brand image, which is an important criterion for selecting an FMCG company for any product.

So, if you ever look for reliable FMCG companies in Dubai, Abu Dhabi, or anywhere else in UAE that can give you the quality and variety you are looking for, keep these factors in mind. They will not only help you choose a perfect brand for all your requirements but also help you understand what's the difference between a brand that delivers high-quality products and a brand that delivers mediocre products.

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