Almaya Group customers at supermarkets

How to attract new customers to a supermarket

15 July, 2022 | #UAE

With the massive rise of e-commerce websites in the last few years attracting customers to retail stores and supermarkets has become a task which requires more planning. As the owner of a supermarket, all of your attention must be directed toward figuring out how to draw both new and existing customers into your store and retain their loyalty by providing an excellent customer experience. As a customer's demand on a supermarket changes drastically over time one needs to constantly devise and alter their operating strategies to grow their business. If you have your supermarket or retail store in the UAE keep the following points in mind to attract new customers.

  • Focus on your Window Display - One of the decisive factors of customer attraction is the first impression that is made on their minds through an appealing window display. If your display window is not impressive enough chances are that new customers will not be compelled to enter your store. To ensure that your display is inviting to the customers try to showcase products that will pique their interest and will make them visit your grocery shop.
  • Train your Employees Regularly - If you want your new customers to visit again you must make sure that their first time shopping at your supermarket becomes a happy experience. To provide good and helpful customer service you must train your staff regularly and give them incentives to make them work dedicatedly towards the betterment of the store. One of the most important things for new customers is how the store staff behaves with them and how easily and efficiently they get the help they are seeking. Forming friendly relations with the customers is also another way to ensure that they visit again. In the UAE, Al Maya supermarket offers amazing customer service which has helped make it one of the biggest chains in the country.
  • Arrange Social Media Campaigns - In this day and age of technology, one cannot expect to grow their business without developing a strong social media presence. To reach out to more customers and attract new buyers, venture out by showcasing your offers and services on a bigger platform. You can also curate exclusive offers for people who order through these platforms and inform people about special sales through Facebook or Instagram.
  • Have a Sale - Nothing like a great sale to attract new customers. For instance, Al Maya supermarket has great offers and sales that are highly attractive to customers who visit the stores regularly. Although it is often difficult to compete with the prices offered by e-commerce websites, you can have occasional sales and combine them with great in-store customer service to attract and retain customers.
  • Adopt Means to Ensure Convenience - Up your business game by giving your customers the most convenient shopping experience. This can include free home delivery, the chance to order online and then pick up the goods in-person, 24/7 service, exclusive offers and vouchers, multiple payment options, and other such customer-oriented services. In this regard, one can take the example of Al Maya supermarket Dubai which gives top-notch services to its customers making it an attractive and reliable source for the people of UAE.
Close Icon